The New Custom-Built St. Louis CITY SC Mobile App Will Give Fans Insider Access and Exclusive Behind-The-Scenes Content
As professional sports teams increasingly turn to mobile technology to keep their fan base updated, connected and engaged, St. Louis CITY SC today unveiled an innovative custom-built app to bring exclusive behind-the-scenes content and insider access to St. Louis CITY fans 18 months before the team’s first match.
Built to provide an immersive, mobile-first experience, the St. Louis CITY app will be the go-to destination for all things STL CITY. Available for both iOS and Android devices, every fan who downloads the new STL CITY app and completes their profile within 24 hours of its launch will be entered to win one of 100 special edition St. Louis CITY T-shirts.
By downloading the new STL CITY SC app, fans will have access to breaking STL CITY news alerts, behind-the-scenes content, exclusive insider access, interactive experiences, special merch offers, and customization options that will tailor the experience to their interests. Upon the initial release of the app, fans can expect to see exclusive content including:
- Latest team news
- Live construction cameras
- Augmented and virtual reality tours of the CITY stadium
- Weekly fan polls and surveys
- Live streaming of select Academy games
- Insider interviews with front office staff and coaches
- Weekly photo galleries of stadium progress
- A monthly “The State of CITY” update, with the first one featuring the club’s President and CEO, Carolyn Kindle Betz
- Trick shot challenges with players and coaches
“Our team has been hard at work to create a mobile-first experience for fans that is uniquely St. Louis CITY,” said Matt Sebek, St. Louis CITY SC’s Chief Experience Officer (CXO). “We’re so excited the day is finally here, and fans are now able to download our app to join the club for every step of the journey leading up to our inaugural 2023 season.”
The team is focused on building a best-in-class fan experience by engaging fans and supporters to help shape and craft what goes on during match day and beyond. As the team builds one of the first post-pandemic stadiums in the world, St. Louis CITY is designing a digital + human + physical experience that is personalized and seamless by opening a venue that is ticketless, cashless, and frictionless from day one.
The CITY app will evolve significantly over the next year as it becomes the hub for insider content, in addition to digital tickets, player stats, schedules, standings, and more. Fans can continue to follow along with STL CITY SC’s journey by visiting Google Play or the App Store to download the STL CITY app.
